client: replay & highsnobiety
campaign video
The campaign centered around spotlighting two talent professionals,
who are not only redefining their industries but also pushing their communities forward.
Luis Dobbelgarten, a German designer and founder of NO/FAITH STUDIOS,
and Elli Drake, a renowned stylist known for her vibrant and maximalist styling.
approach
Authentic Glimpse
opting for an old-school digital video camera gives the video a raw, unfiltered look that enhances its authentic feel.
The digital camera’s slightly gritty, nostalgic quality helped creating a genuine, behind-the-scenes atmosphere.
Elli was filmed her in her own apartment, where she works as a stylist, focussing on detail-shots of her nails and accessories, something that she is known and loved for.
shooting on the staircase outside her apartment, offered contrast between her colorful, bold, signature look against the building’s worn textures.
close-ups coupled with fast-paced cuts further reflect the organic nature of the talents’ craft.
Immersive Soundscape
Inspired by abstract, playful orchestral music, I aimed to bring a fun and unexpected Dynamism to the campaign.
mood research
find the full video here .